Do you want to run ads on YouTube but don’t know how to begin? You’ve come to the right place. This is your all-access pass YouTube advertising guide. We’ll guide you, giving you all the tools to make your ads earn more money and be successful. So why should you play the YouTube advertising game? The answer is crystal clear. • YouTube has over 2.68 billio(https://www.demandsage.com/youtube-stats)n(https://www.demandsage.com/youtube-stats) monthly (https://www.demandsage.com/youtube-stats)active users and is the second most popular website in the world. • People watch over 1 billion hours (https://www.demandsage.com/youtube-stats)of YouTube content every day. • YouTube generated $29.243 billion (https://www.demandsage.com/youtube-stats)via advertising in 2022. • With these strong facts, YouTube ads are a treasure to be discovered. Get ready and let’s start! The Types of YouTube Advertising There are 6 different types of YouTube ads. Each has unique characteristics and benefits. Understanding these types of YouTube ads can help businesses maximize their advertising effectiveness on this leading video-sharing platform. SKIPPABLE IN-STREAM ADS This is the most common type of YouTube ad. Skippable in-stream ads, appear before, during, or after other videos. After five seconds, viewers have the option to skip the ad and continue watching their chosen content. Here’s the best part – advertisers only foot the bill when a viewer completes 30 seconds of the ad, views the entire ad if it’s shorter than 30 seconds, or interacts with the ad, whichever happens first. NON-SKIPPABLE IN-STREAM ADS These ads can’t be skipped. Non-skippable in-stream ads must be watched entirely before viewers can continue to their chosen video. These ads can be up to 15 seconds long.  These ads are ideal for short and strong messages. They are more likely to be remembered by viewers due to the inability to skip them. However, they can also be seen as intrusive and may not be suitable for all audiences. DISCOVERY ADS These ads used to be called in-display ads. They’re your brand’s door to YouTube’s homepage, search results, and related videos. These ads match the users’ searches, so they’re more engaging. Advertisers pay only if a viewer clicks the ad to watch it. OUTSTREAM ADS Outstream ads are mobile-only video ads that play on partner websites and within apps. These ads give advertisers more places to connect with their audience beyond YouTube. Since they only play on mobile devices, out-stream ads are an excellent choice for targeting mobile users. BUMPER ADS These are 6-second ads that can’t be skipped. They show up before a video starts. These quick ads are great for brand awareness and repeating a message. Advertisers pay each time their ad is seen a thousand times. MASTHEAD ADS These ads are at the top of the YouTube homepage. They’re usually for big ad campaigns because of their noticeable spot. These ads can be videos or pictures and are a great way for businesses to get a lot of quick attention. How to Advertise on YouTube: Step-by-step In this section, you’ll learn step-by-step how to advertise on YouTube. STEP 1 – CREATE A YOUTUBE CHANNEL AND SET UP YOUR GOOGLE ADS ACCOUNT First and foremost, you’re going to need a YouTube channel – this will be your launchpad for video advertising. So, if you haven’t already, go create a new channel to kickstart your YouTube advertising campaign. Then, you need to create a Google Ads account. As the puppet master of YouTube, Google handles all the advertising, which makes it your next pit stop. If you’re already in the game, log in.  If you’re new, sign up at ads.google.com.(http://ads.google.com) It’s important to use the same Gmail account for your Youtube channel and for your Google ads account.  STEP 2 – CREATE A NEW VIDEO CAMPAIGN Once your Google Ads account is set up, it’s time to breathe life into your first video campaign. In your Google Ads account, click on the “+ NEW CAMPAIGN” button. Select “Video” as the campaign type and choose a goal that aligns with your marketing strategy, whether it be sales, leads, website traffic, product or brand consideration, or brand awareness and reach. Still, figuring out your campaign goal? No worries! Choose “create a campaign without a goal’s guidance” and define it as you go. STEP 3 – DEFINE YOUR CAMPAIGN SETTINGS This is where the nuts and bolts come into play – setting your campaign parameters. Here’s your toolbox: • Campaign Name: Assign a name to your campaign. It should be something relevant and descriptive that enables you to identify the campaign easily. This name’s for your eyes only. • Budget: You’ve got two choices – set a daily budget or a total campaign budget. It all depends on how much you’re willing to invest. • Bidding Strategy: Your bidding strategy will be your compass. Want views or engagements? ‘Cost per view’ (CPV) or ‘Cost per thousand impressions’ (CPM) could be your jam. If conversions are your endgame, consider ‘Cost per action’ (CPA) or ‘Maximize conversions’. • Campaign Dates: Set the lifespan of your campaign – start and end dates. If you don’t want to set an expiration date, your campaign will keep rolling until your budget is exhausted. • Networks: Here’s when you decide where your ads will be shown. For video ads, you can choose between YouTube search results and YouTube videos from other channels. • Languages and Locations: This is straightforward. You’ll choose in which languages and locations you want your ad to appear.   • Inventory Type: Choose the type of content where you want your ad to be shown. Google provides three options. Expanded inventory allows access to the maximum amount of inventory, including content that may be more sensitive in nature. Standard inventory allows access to a moderate amount of content that’s appropriate for most brands. Lastly, Limited inventory allows access to a smaller amount of content that’s cautious about brand safety. By meticulously defining your campaign settings, you’ll be on the path to ensure your YouTube ad campaign hits the bullseye – reaching your target audience, aligning with your marketing goals, and staying within your budget. STEP 4 – CHOOSE YOUR TARGET AUDIENCE When setting up a YouTube ad plan, picking your target audience is the most important step.  Picture this… You have the best steakhouse in the world. If you decide to advertise it to vegetarians, would it be effective? The answer is clear. It wouldn’t. Keep in mind that it doesn’t matter if your product is the best in the world. You need to put it in front of people who are interested in it. And with YouTube’s targeting options, you can point out the exact viewer groups that are most likely to be interested in your product or service. YouTube gives you all these options to define your target audience: • Demographics: Hit the mark by targeting based on age, gender, if they are parents and household income. This way, you’ll reach those YouTube users who perfectly align with your ideal customer profile. • Interests: YouTube lets you target users based on their interests. This includes what they actively view and search for on the platform. You can choose from broad categories like ‘Beauty Mavens’ or ‘Home Decor Enthusiasts,’ or go for custom intent audiences where you define your audience based on keywords and URLs they’ve interacted with. • Video Remarketing: Ignite the spark with users who have already interacted with your videos, ads, or YouTube channel. Remarketing is like a magnetic force that draws back those who have shown a genuine interest in your brand. • Placement Targeting: If you want your ad to show on specific YouTube channels or videos, you can use placement targeting. By linking your brand with relevant and popular content, you’ll grab your viewers like never before. • Keywords: Just like with Google Ads, you can target your video ads based on keywords. This means your ad will grace the screens of users who search for or indulge in videos related to the keywords you’ve handpicked. • Topics: This option allows you to target your ads to specific topics on YouTube and the Google Display Network. With this option, your ad will appear on any content that revolves around the topic you choose. • STEP 5 – CHOOSE YOUR AD FORMAT YouTube has a lot of ad types. But, what works best depends on what you want. We talked about six YouTube video ad types: • Skippable In-Stream Ads • Non-Skippable In-Stream Ads • Discovery Ads • Bumper Ads • Outstream Ads • Masthead Ads • Picking the right ad type is key for a good ad campaign. You need to make sure it fits with your ad goals. Most of the time, “Skippable In-Stream Ads” are the best choice. STEP 6 – UPLOAD YOUR VIDEO ON YOUTUBE There’s no secret when it comes to uploading your video. It’s extremely easy. But it’s important to have a couple of things in mind. First, the platform that will host your video for advertising is YouTube itself. So, you need to upload your video on YouTube. And if you haven’t already, put your video up on your YouTube channel. In most cases, you shouldn’t get people to see your ad in your regular YouTube videos. So, to make your video unavailable to the public, you need to mark it as “unlisted”. After uploading your video, you need to copy its URL. Then, go to your Google ads account under the section  ‘Create your video ad’. And look for a field to paste your video URL. STEP 7 – CONFIGURE YOUR VIDEO AD Next, you will configure your video ad, including the final URL that viewers will be directed to after clicking the ad. You can also add a call to action and headline. Depending on the chosen ad format, the configuration options may vary. STEP 8 – REVIEW AND LAUNCH You’ve just about crossed the finish line, but before you kick off your campaign, let’s rewind and do a detailed revision of your ad setup. Check off everything from your campaign and ad group names, budget allocation, and bidding strategy, to ensure it aligns with your initial plan. Pay extra attention to your targeting settings, ensuring you’ve got your sights set on the right audience. Keep your eyes peeled for any discrepancies in your video URL, final URL, and display URL. Reassess your headline, description, and CTA, making sure they pack a punch and are free from spelling or grammatical mistakes. Don’t forget to rewatch your video, making sure it’s on point and effectively communicates your core message. Once you’re satisfied with your thorough review, hit the ‘Create Campaign’ button. Your masterpiece ad is then sent off for a quality check to ensure it complies with YouTube’s ad policies. This could take anywhere from a few hours to a couple of days. Once greenlit, your ad hits the screens, getting your message across to your target audience on YouTube. STEP 9 – MONITOR AND OPTIMIZE YOUR CAMPAIGN Keeping tabs on your YouTube campaign and fine-tuning it is a crucial ongoing process. The superpowers of Google Ads’ analytical tools will be your sidekick in assessing your ads’ performance, spotting areas for improvement, and making the tweaks needed to optimize your campaign. When it comes to monitoring and tuning your campaign, start by getting familiar with key metrics such as: • Impressions • Views • View Rate • Clicks • Click-Through Rate (CTR) • Video Played To • Keep a pulse on these metrics to understand which facets of your campaign are firing on all cylinders and which need a little oiling. For instance: • If you have a high number of impressions but a low view rate, your ad might not be compelling enough to encourage users to watch it. • If viewers are checking out early into your video, it might be worth reassessing its length or enhancing the initial seconds to hold their interest. • If the results aren’t what you expected, you may need to readjust your target audience. Dive into who’s engaging with your ad and fine-tune your demographic, interest, or keyword targeting based on the performance insights. Conclusion Youtube ads give you an arsenal of ad styles and the capability to home in on the exact audience niche. You can’t afford to let the sweeping advantages of YouTube ads slip through your fingers!  After reading this YouTube advertising guide, you’re equipped with the knowledge to start your first campaign. You first learned the types of YouTube ads, and then, every step you must take on how to advertise on YouTube. YouTube ads aren’t exclusively a big-league game. It’s for every business – big or small – looking to put their brand on the map and skyrocket their reach. If you’re on the fence about whether to jump in or not, it’s action time! The vast universe of YouTube ads is eagerly waiting for you to smash that ‘Create Campaign’ button!Want help getting started? MultiVision Digital is here for you. Send us a message, and we will evaluate your budget and goals, to help you create a killer campaign.

We are facing a fiercely competitive digital landscape, businesses constantly search for innovative and result-oriented ways to connect with their existing and potential audience. After many trials and errors across marketing methods, researchers have found that B2B video marketing strategies are helping businesses generate the impressive results that they have always been looking for. It has emerged as a powerful tool that captivates viewers, improves engagement, and drives conversions. According to the latest video marketing metrics, what makes these videos special is their storytelling potential. With the power of B2B video marketing storytelling, brands can connect with their audience, improve conversion rates, engage people, and create a unique selling point because people have always loved stories. So, with the rise of online video consumption and increasing demand for interactive content, B2B video marketing has become invaluable for businesses looking to create a lasting impact. If you own a business or help other business owners make an impressive brand and establish trust, incorporating B2B video marketing is the best way going forward. Let’s take a closer look at how B2B video marketing strategies can benefit your business.  Major Advantages of B2B Video Marketing Strategies ENHANCED ENGAGEMENT AND MEMORABILITY Professionally designed B2B videos excel at grabbing potential audiences’ attention and engaging them. The right blend of compelling visuals, powerful storytelling, narratives, and audio elements, enables the designed video to provide an immersive experience that easily resonates with the target audience. If your B2B videos have the perfect combination of sight and sound, they can create memorable content that stands out even in a highly saturated market. Businesses should always focus on creating B2B videos that evoke a strong response from viewers, leading to better brand recall and engagement. INCREASED CONVERSION RATES Whether a business sells a physical product or digital service, B2B videos can be used to highlight the USP of their offering. High-quality and well-designed videos can give the target audience a firsthand and clear understanding of the product or service’s benefits. In addition, videos can also demonstrate how the presented solution solves viewers’ pain points and performs better in terms of conversion. To ensure your content performs well, it’s important to add a strong CTA message at the end, guiding viewers to take the next action. B2B videos with a compelling CTA are known to improve the conversion rate and drive business growth. STRENGTHENED BRAND AWARENESS AND TRUST A prime benefit of deploying effective B2B video marketing strategies and videos is it can help improve brand awareness and establish trust among viewers across different levels of the customer journey. B2B videos can be used to highlight the brand’s unique value proposition, company culture, range of offerings, expertise, credentials to build authority, etc. Businesses can use this type of video to present video testimonials of existing customers, case studies, customer success stories, or anything that makes viewers trust the brand. The most successful businesses use professionally made B2B videos to differentiate themselves from their competitors and build long-term partnerships on credibility and trust. INCREASED SEO VISIBILITY Not many realize it, but perfectly optimized B2B video marketing boosts an organization’s SEO efforts, giving its brand greater visibility. All search engines prioritize websites with rich and diverse multimedia content. When a video is optimized with the correct titles, keywords, tags, and descriptions, it can help business websites boost their organic ranking for various search queries. Businesses can also embed B2B videos on landing pages and share them on different platforms to increase backlinks. All this can significantly improve your website authority, so ensure strategic integration of videos is done to amplify the reach of B2B marketing efforts. BETTER ANALYTICS AND MEASURABLE RESULTS B2B videos with diligent attention to detail and a sound strategy can give businesses valuable insights through comprehensive analytics. Most video hosting platforms provide detailed metrics, including click-through rates, play rates, average view duration, social shares, etc. These inputs can be used to analyze business data and identify improvement areas. Analytics can also help track and measure results that empower businesses, helping them redefine their marketing strategies and maximize their impact. What Strategies Must Be Applied to Yield All These Benefits? PRODUCT DEMONSTRATIONS AND TUTORIALS While planning B2B videos, ensure they highlight your product or service in action. Once viewers understand how your offering can solve their pain points, they will be eager to buy your products or services. Product demonstrations and tutorials perform exceptionally well, so ensure you create them for better results. THOUGHT LEADERSHIP INTERVIEWS AND WEBINARS Every business wants to be perceived as an industry leader, so their viewers don’t hesitate before buying their products/services. The easiest way to present a business as a credible leader in a particular industry is by constantly publishing high-quality thought leadership content. While text content was long used to present thought leadership views, businesses have now shifted to publishing B2B videos showing full interviews with industry experts and conducting webinars. PUBLISH CUSTOMER TESTIMONIALS/SUCCESS STORIES Nothing beats the effectiveness of authentic customer success stories and testimonials. You can always rely on this strategy if you’re looking for ideas to create a B2B video. Such videos help build trust by providing social proof and influencing people to become potential buyers of their products/services. To foster greater brand loyalty, start creating B2B videos featuring customer testimonials and success stories. ANIMATED EXPLAINER VIDEOS If your company offers technical solutions that can sometimes be difficult to understand, B2B videos featuring animation to simplify complex concepts can be a game changer. Businesses that use animated explainer videos to simplify complex ideas in a visually appealing and easy-to-digest manner, find it easier to grow a loyal customer base that later becomes their brand advocates. ELEVATE YOUR MARKETING WITH B2B VIDEO MARKETING STRATEGIES The right B2B video marketing strategies can help businesses get a wide range of powerful benefits. From increased SEO visibility to better conversion rates, improved brand awareness to enhanced engagement- there are many ways in which all businesses can benefit by designing the right B2B video. If you want to stay ahead of the competition and grab the maximum customer base, you must embrace B2B video marketing as an integral part of your brand’s marketing strategy.  However, not any random video will help you make an impact. You will need powerful, effective, and highly strategically created videos to yield their actual perks. This is the reason why we, Dream Light are here to help. To know more about our video production services and other details, don’t hesitate to contact us (https://www.dlstudiony.com/contact)at the earliest.

When you think about the business battleground of the 21st century, it’s no wonder why social media vídeos are so important to success. It’s the digital era – where our lives are entangled with the internet, AI, tech gadgets, and without a doubt, social media. Titans like Facebook, YouTube, and TikTok have evolved from the toddler stages into the global behemoths we see today. Thus, social media videos for corporate marketing and any other industry are the way to maximize the reach of businesses. Did you know that a staggering 4.8 billion (https://www.statista.com/topics/1164/social-networks/)people are scrolling, liking, and sharing on social media? That’s more than half of our planet’s population! And you know what’s revolutionizing this online universe? Social media videos. They are the heart and soul of online amusement, but their influence doesn’t stop there. They’re stealing the show in the realm of online marketing.  In this article, we’re going to break down the importance of corporate marketing and how vídeos for social media, can help you grow your business. We’ll dive deep into the benefits of integrating social media videos into your corporate marketing game plan, and arm you with a step-by-step guide on doing so effectively. So, if you’re all fired up to take your corporate venture to new heights, buckle up and get ready to leverage the power of social media videos for corporate marketing! Corporate Marketing You can think of Corporate Marketing as the DNA of a business. It’s the way businesses define their brand, express their vision, and communicate their value. It’s all about the big picture. Traditionally, corporate marketing was all about billboards, TV commercials, newspaper ads – you name it. Back then, if you were rocking a catchy jingle on the radio, you were hitting the marketing jackpot. But with the rise of social media, corporate marketing has taken a pretty exciting turn!  Benefits of Social Media Videos for Corporate Marketing Now let’s dive into the real game-changer – videos for social media. What’s the big deal about videos for social media? Here are some compelling reasons: • Engagement: In the fast-paced online world, you have seconds to grab attention, and social media videos do just that. Did you know that viewers retain 95% (https://www.forbes.com/sites/yec/2017/07/13/how-to-incorporate-video-into-your-social-media-strategy/?sh=597ca7b07f2e)of a message when they watch it in a video, compared to 10% when reading it in text? • Shareability: Videos for social media are highly shareable. If people love your video, they’ll hit that share button faster than you can say “viral”. • Trust: Videos build trust. They allow businesses to connect on a personal level with their audience. You’re not just a logo anymore; you’re a group of real, relatable people. • ROI: Creating quality videos requires an investment, but it certainly pays off! According to a report by Wyzowl,(https://www.wyzowl.com/video-marketing-statistics/) 89% of video marketers say video gives them a good ROI. In a nutshell, if you’re not using social media videos for corporate marketing, you’re missing out on increased engagement, shares, trust, and a solid return on investment. Incorporating Videos Into Corporate Marketing Strategies Alright, now that we’re all hyped up about the power of social media videos, let’s get down to business. We’re going to get into the trenches now. Here’s the blueprint to your success: 1 – KNOW YOUR AUDIENCE Understanding your audience is crucial. It’s like throwing a party—you’ve got to know your guests to serve the right snacks, right? So, dig into your audience demographics.  What’s their age range?  What interests them?  What problems do they face that your business can solve?  Use this info to make social media videos that mirror their tastes and preferences. Remember, the best content feels like it was created specifically for the individual viewer. 2 – SET YOUR GOALS What do you want your videos for social media to achieve? Looking for more brand awareness, or aiming to drive sales? Maybe you want to foster better customer engagement. Just like a GPS, you’ve got to know your destination before you hit the road. Setting clear, measurable goals will guide your video content strategy and help gauge your success. 3 – DECIDE ON YOUR PLATFORMS  Next, you need to figure out where you’re going to post your videos. Each platform has its own vibe – you wouldn’t wear a tuxedo to a beach party, would you?  If your audience is largely professionals, you might lean towards LinkedIn. If they’re younger, TikTok might be your platform of choice. Each platform has its unique content preferences and optimum video lengths, so tailor your content to fit the platform. 4 – SELECT YOUR SOCIAL MEDIA VIDEO TYPES  Now, here’s where it gets really fun! There are so many types of social media videos to experiment with. From how-to’s and testimonials, motion graphics, behind-the-scenes peeks, thought leadership vídeos and many more – the sky’s the limit.  Choose types that align with your brand and resonate with your audience. For example, if you’re in the software industry, explainer videos might be a big hit. If you’re a fitness brand, workout videos could be your ticket to engagement. 5 – PLAN THE CONTENT PRODUCTION Alright, it’s time to get this show on the road. Start drafting your scripts, gather your production team, set up your equipment, or book your studio. Remember, quality matters! A poorly executed video is worse than no video at all. Also, keep it simple and engaging. You’re not directing a blockbuster movie. Ensure your video is easy to understand, conveys your message clearly, and gets straight to the point. After all, you’re not just fighting for attention against your competitors, but also against cat videos and meme compilations!  6 – SCHEDULE AND PROMOTE THE VIDEOS Don’t just hit publish and cross your fingers. Be strategic. Plan your posting schedule based on when your audience is most active online, and promote your videos across all your channels.  Use email newsletters, blog posts, social media posts, and even your website home page. Create teasers, countdowns, and premieres – make each video release a big event! 7 – UNDERSTAND AND ANALYZE METRICS  Last, but oh-so-crucial! The secret sauce to your success is tucked away in those numbers. Views, likes, shares, comments, watch times – these are your weapons. They’ll expose your hits and misses, helping you tweak your strategy and ace your content with each video. By following these steps, you’re well on your way to mastering the corporate video marketing game. Simple, right? CONCLUSION In conclusion, we’ve brushed over corporate marketing, the edge social media videos give corporate marketing, and the strategy to nail it.  The key takeaway here is simple – social media videos for corporate marketing aren’t just a nice-to-have, they’re an absolute must-have. They’re the secret sauce that can supercharge brand awareness, engagement, and ultimately, your sales. What are you waiting for? Get in touch with us today,(https://www.dlstudiony.com/contact) and let’s fire up your business growth with the unparalleled power of social media!

Video production is a great way to get ahead in whichever industry your business is in. Fast-paced advertising helps you stand out in the crowd and stay on top of changes. But video production itself is not something to take lightly. In order to make the most of your video content, it pays to work with a professional, experienced video production agency or a remote video crew. A video production team can take your video marketing from “good” to “great.” When you work with a crew that specializes in video production, you are getting a complete package. They can work with you to develop your marketing strategy and provide direction and guidance to help you achieve the best possible version of your ideas. Numerous studies in recent years suggest that video has quickly become the top form of marketing content consumers rely on. There are a lot of reasons for this. Video is visually engaging, easy to consume, and direct to the point. It takes less time to watch a video than to read an article, and the video is often more informative. So the value of strong video advertising cannot be understated. Being diligent when hiring a production agency is essential for anybody focusing on video marketing. Here are some important questions when hiring a video production agency for your business. Questions to Ask Your Video Production Agency WHAT TYPE OF COMPANIES HAVE YOU WORKED WITH? Some video production teams are adaptable and can work in any industry. Your industry will influence the type of video content you want to create, and different skills are involved in making different types of videos. For example, traditional advertising videos may require a bit more creativity. This process can include building a storyboard, hiring actors, and capturing the right tone and message.  Informational video marketing, on the other hand, is focused on providing details for your product or service. Some narrative creativity is still needed, but these videos might rely more on graphic design and video editing. A flexible video production team will have produced a wide variety of videos with many different companies. While flexibility is not an essential quality, it is a good thing to have. Ultimately, you just want to be sure your video production team can handle your project from a creative standpoint. WHAT EQUIPMENT DO YOU USE? It’s always a good idea to get a sense of the equipment your prospective video production agency has access to. For one, you want to be sure they have everything you need for your project. For example, if you need some advanced graphic design for your video, you must know it can be done. Or you might need a team that can supply a remote video crew for your project. Even if you don’t need any advanced production elements, it’s good to know about your video production agency’s gear. You don’t need to become an expert on photography overnight. That’s the video team’s job! But you do at least want to make sure that you will have the audio and visual equipment necessary to make the video that you want. Sometimes you can even be inspired to try something different if you find out your production team has the equipment for it. HOW CAN YOU HELP US DEVELOP OUR MESSAGE? As mentioned above, having a clear message (https://www.multivisiondigital.com/services/video-strategy/)is one of the most important aspects of a successful video marketing campaign. It’s essential not just to ensure that your video production agency can help with content style. It also helps to hire a team that will be able to help you develop your brand message and stay on point.  Always spend some time thinking about your desired message before the hiring process. Then discuss this message with your prospective video production agency to ensure they are the right fit for you. VIDEO PRODUCTION AGENCY: HOW WILL THE PROJECT BE MANAGED? There are a lot of ways to manage a video production project. No single approach is the “right” or “wrong” way to do things, but it is always important to know what to expect. Who will be in charge of coordination and scheduling? What technology and software will be used? Who will direct the video? Where will the video be shot? These are all questions that can be covered under the heading of “project management.” You may not need to concern yourself with every detail of the project. But, again, it is always important to know what you need and to know that your video production team can meet your requirements. You also want to ensure your video production agency understands your timeframe and expectations and can be trusted to deliver results. This question can also help give you a sense of the quality of work you can expect from the team beforehand. A video crew that is able to provide detailed answers and show flexibility is often a good sign for you. WHAT IS THE EXPECTED BUDGET? Video production is a business decision. Setting a budget for yourself is always important when you commit to making video content. Talking with your team about budgeting is an essential step of the video process.   You want to ensure that the team you hire will fit your budget. You also want to ensure you can get everything you need on the budget you have set. Options like remote video production can be an effective, straightforward service to help lower the budget of any video project. IS REMOTE VIDEO PRODUCTION AN OPTION? A remote video crew can save time and money if you do not require an in-person shoot. It has never been easier to produce remote videos than it is now. Many companies are taking advantage of the new remote technology available to have a faster turnaround on their video marketing content. A remote video crew is able to direct your video recording from a remote location, and then edit the video into a final production on their own. Any graphics, cuts, or overlays can be added in easily after the fact. A remote video crew eliminates the need to travel and get bulky equipment set up. It also reduces the stress that comes with scheduling a shoot. If you think a remote video crew is an option for you, be sure to ask. NEED A PROFESSIONAL IN-PERSON OR REMOTE VIDEO CREW? Whether you are looking for a remote video crew or an in-person team, Dream Light could be suitable for you. Dream Light is an NYC video production company with tons of experience helping a diverse range of businesses meet their video marketing goals. Their staff is professional, experienced, and adaptable. No matter your needs, they are ready to offer our best assistance.

Guide to Creating Lead-Generating Corporate Video Marketing Content Stay tuned as we unravel insights into creativity, lead generation, conversion-boosting techniques, content creation, and performance tracking with corporate video marketing content. Video ads will also be discussed as a powerful advertising platform. Video production is at the core of our expertise, allowing us to deliver high-quality videos that meet the needs of your corporate marketing video production strategy. KEY TAKEAWAYS • Corporate video marketing Is essential for companies to stay competitive in the digital age • Creativity, storytelling, humor, and informative nuggets are key strategies for engaging viewers in corporate videos • Corporate videos can effectively generate leads and convert them into paying customers • Emotional connection and surprise elements can increase the engagement and shareability of corporate videos • Tracking video performance through tools like Google Analytics, social media insights, and video hosting analytics is important for optimizing corporate video marketing strategies The Importance of Corporate Video Marketing Content The rise of digital media has amplified the vitality of Corporate Video Marketing. Visual content, specifically videos, forms a major part of a businesses’ marketing strategy. To stay on top, it’s pertinent for any business to design and distribute top-notch corporate marketing content. Being a top-tier corporate video marketing company, we have learned paramount lessons that have equipped us with the ability to create remarkable videos that don’t just attract attention but are capable of converting viewers into leads.  And there are numerous benefits that companies reap from video marketing — ranging from widespread reach to heightened customer engagement. Undeniably, producing compelling corporate marketing video production content is a substantial stepping stone toward the route to success. An effective corporate video marketing strategy, such as a corporate advertising video, can be the differentiating factor between you and your competitors. So, let’s explore the strategies to excellent content creation that help drive more qualified leads. Video ads are a powerful medium that can greatly enhance your marketing efforts. Now that we’ve delved deep into the integral role corporate video marketing plays in business growth, we’re about to unlock ingenious strategies to infuse creativity into your corporate video ads, ensuring they dazzle and resonate with your audience! Strategies for Injecting Creativity Into Your Corporate Videos Injecting creativity into your corporate video marketing content may seem like an uphill task, yet it is the key to standing out in a saturated market. Remember that it’s not about creating videos with the highest production values, it’s about crafting a narrative that resonates with your audience. Corporate marketing video production is crucial for success. Video ads are an effective advertising platform. From our experience, there are three definitive ways to infuse creativity into your corporate videos: storytelling, humor, and informative video ads. Each serves a unique purpose and engages viewers in its unique way: The impact of an engaging narrative cannot be underestimated. Storytelling creates a connection with the audience, making your corporate video marketing content meaningful and relatable. With a gripping story, your video content becomes more than just a corporate marketing video production. Instead, it evolves into an emotional experience – one that resonates with the audience and compels them to become leads. Humor is another tool in the arsenal. I’ve witnessed the power of humor in changing viewers’ perceptions of a brand, making it more human and approachable. Similarly, informative nuggets serve to position your company as an industry leader, exhibiting a strong command over your craft. So, it’s clear that creativity in corporate videos can truly revolutionize your brand’s message. But, how about we elevate it a notch higher and explore how these innovative videos from a video production company can be a powerhouse for your lead generation process? Simplifying the Lead Generation Process Through Video Content Lead generation is a core aspect of running a successful business, yet it remains one of the most challenging tasks for a marketer. Well-done corporate video marketing content can ease this process and ensure a sustainable flow of quality leads into your sales funnel through corporate marketing video production. Our time working in a corporate video marketing agency highlighted the mechanism of how an intriguing video can spark viewers’ interest, lead them to seek more information, and gradually convert them into potential business leads. Videos, when done just right, can perform what words alone sometimes cannot – forging a direct bond between your product and your target audience. Corporate video marketing content serves as a magnet, enticing prospects toward your offerings. The visual allure of videos flanked by a convincing call to action is a formula that never fails to work. It turns viewers from passive content consumers into proactive leads, creating multiple touch points with potential customers. So if you’re not leveraging the power of corporate video marketing yet, it’s never too late to embrace this power-packed marketing tool, whether it’s a video ad, corporate advertising video, video testimonial, product video, or another type of corporate marketing video production. To unleash the potential of video content doesn’t just streamline your lead generation; it’s a powerhouse for ramping up conversions too! Ready to jazz up your marketing strategy with compelling videos? Let’s dive into the seamless techniques to skyrocket your conversions with video ads. Techniques to Boost Conversions With Impactful Video Marketing Marketing is the art of persuasion. When working with a corporate video marketing company, boosting conversions through video ads sits at the heart of the marketing strategy.  But we understand that just generating leads is half the story – the true win lies in converting these leads into customers. The road to conversion is paved with several techniques, thus here are some of the most impactful ones that can significantly optimize your corporate video marketing content: • Purposeful storytelling – Enhances your brand’s resonance with viewers. • Clear call-to-action – Directs viewers to the next engagement step. • Spot on messaging – Keeps the video captivating from start to end. • Adding testimonial videos – Helps establish credibility and trust. • Storytelling leverages emotional engagement to elevate the effectiveness of your corporate videos. Combine this with a clear call-to-action and you’ve got a definite formula to convert your leads into potential customers. The messaging is the backbone of your video and is responsible for keeping your viewer hooked from start to finish. With a few tweaks and edits, even a perfect script from a video production company can do wonders for your conversion rate when using video ads to reach your target audience.  Lastly, never underestimate the power of customer testimonial videos. They bring authenticity to your brand and encourage leads to become customers. By showcasing the positive experiences of your existing customers, you can establish the credibility of your product, boosting trust among your leads and easing the conversion process with customer testimonial videos. Harnessing the power of video marketing to ramp up conversions is just the start; the real adventure begins when your content lands in the viral zone. Let’s uncover the secrets to heightening the shareability factor of your corporate videos for that much-coveted viral effect. Ensuring Shareability of Your Corporate Videos The more shares your marketing content racks up, the more visibility your brand garners. It’s pretty much free advertising! When executed properly, corporate marketing video production is a powerful tool for achieving this. During my tenure at a corporate video marketing agency, the understanding dawned on me-there was no magic recipe for making a video go viral. Yet, there are certain traits often associated with videos that gain massive shares. One of these traits — emotional connection. Content that tugs at emotions tends to encourage viewers to share video ads within their network. Another shareability factor lies within the element of surprise. Irrespective of whether it’s humorous, shocking or awe-inspiring, a surprising twist can amplify your video’s shareability quotient. If executed right, it’s a bonus that your corporate video marketing content gets embedded in the viewer’s memory. Endowing your corporate videos with these elements can significantly boost its shareability. While going viral isn’t an exact science, it’s encouraging to know you can nudge the chances in your favor. Ensure your videos resonate emotionally, surprise delightfully, and let the internet do its thing. Having set the stage for creating highly shareable corporate videos, let’s venture into the compelling world of measurement. There are a spectrum of tools that can track the success of your corporate video performance….so let’s dive in! Tracking Success: Tools to Measure Video Performance As a professional in this field, I understand the importance of tracking the success of a corporate video marketing strategy. Reaping results from your strategy is about more than just uploading your corporate videos and praying for the best. Corporate marketing video production is becoming a crucial aspect of business strategies and video ads are an effective way to promote brands and products.  Thus, tracking performance is crucial in understanding how your content is being received and how improvements can be made with video ads. Digital advancements provide an array of tools to measure the success of a corporate video marketing strategy. Some tools that I have found particularly useful in gauging video performance include Google Analytics,(https://analytics.withgoogle.com/) Social Media Insights, and Video Hosting Analytics. By employing these strategies, businesses can enhance the shareability and impact of their corporate videos. Remember to focus on storytelling, keep videos concise, optimize for social media, utilize eye-catching visuals, include a clear call to action, leverage influencers and partnerships, create shareable content formats, and utilize SEO techniques. With careful planning and execution, your corporate videos can reach a wider audience, generate more shares, and potentially go viral, resulting in increased brand visibility and engagement.

It has become increasingly challenging to grab people’s attention and convert them into qualified leads and paying clients. As a result, the digital era demands a new art of selling. Long gone are those days when the salesman used to convert the prospect almost instantly as people didn’t have much knowledge as well as choices. This is where explainer videos come into the picture! Online users are now targeted by hundreds, if not thousands, of consumer brands trying to sell their products or services to them. When your target audience is already surrounded by a sea of marketing content, how will you make your product seen and stand out? While text content is still as effective in marketing any product or service, explainer videos are slowly taking over, providing better conversions and better results.  What are Explainer Videos? Explainer videos are short forms of captivating videos produced to market a product or a service in a simple yet impactful way. These videos are not only about grabbing your target audience’s attention but also about simplifying your offering and presenting it in an easy-to-understand format. These are excellent for educating and informing the target audience about the product or service you offer.  There are different types of explainer videos: • Live-action • Animated • Screencast  • Whiteboard All these videos eventually help businesses drive more sales and build brand awareness. However, it should be noted that only diligently designed explainer videos can be most effective, so ensure you get the videos produced by a professional to yield the best advantage and you can consider using a reliable video maker tool during the process.  The Different Types of Explainer Videos To Consider LIVE-ACTION Sometimes consumers comprehend something only when they can perceive how the product or service works in real life. So, in this type of video, only a real person explains throughout the video expressing emotion and reacting to the situation. It makes people feel more connected and related to your brand.  SCREENCAST A screencast explainer video is basically a digital form of video recording of a computer screen that also includes audio narration. If you want to create perfect instructional videos to train your employees on how to use a product or train a customer on something, a screencast explainer would be the perfect go-to solution for your company. WHITEBOARD Whiteboard explainer is a type of animation video style in which viewers are shown some static images to illustrate a product or service. These are often accompanied by audio narration that walks the audience down through a story told while the drawing continues. These are simple yet highly engaging forms of explainers.  Is it Worth Investing in Explainer Videos? Yes! Beautifully produced explainer videos can make your target audience stop scrolling, intriguing them to watch the full video about your product or service. If it’s well-made, it can easily tempt people to convert into paying customers. If you’re still wondering, these types of videos help drive more sales across product or service categories in the following ways: GRABS ATTENTION AND INCREASES TRAFFIC Professionally produced explainer videos have the power to grab target audiences’ attention within the first few seconds. The visually enticing graphics, storytelling, animations, etc., helps these type of videos to stand out, boosting its likelihood of getting higher views. If your primary aim is to attract qualified traffic to your website, you can optimize the explainer video and promote it using an omnichannel approach. It can also be used to prime online viewers, making it easier to sell at later stages. ILLUSTRATE IN A VISUALLY APPEALING MANNER People will only buy your products/services if they believe your offering solves their problem. Most top brands understand this fact and always highlight how the target audiences’ problems can be solved using the offered product. Professionally designed explainer videos simplify complex concepts by breaking them down into multiple visually appealing elements. By touching on potential customers’ pain points and demonstrating how their product/service can solve their problem, businesses can effectively connect with the target audience, ultimately driving increased sales. ESTABLISHING BRAND AUTHORITY It shouldn’t be surprising, but people often feel reluctant to buy from unknown businesses. If your brand is not known to your target audience, you should first try to establish brand authority so people feel more comfortable and convinced to buy your products/services. A prime benefit of using explainer videos is it helps businesses present themselves as industry experts- someone authoritative and reliable. Once people view the business as a leader in the respective industry, they are more likely to buy your offered products/services. This goal can easily be achieved by well-thought-of and designed explained videos. ATTRACTS CUSTOMERS IN ALL BUYING STAGES Explainer videos are really versatile and can help businesses cater to customers at different stages of the buying journey. For example, it can be used to introduce the brand and its offerings to people in the awareness stage. It can assist the brand in creating interest and consideration. For potential buyers in the consideration stage, these types of videos can be used to highlight their product/service’s unique features and benefits, assisting them to make better decisions. Explainer videos targeted at people in the last stage help eliminate doubts and concerns from the potential buyer’s minds, enabling higher conversions. DEMONSTRATE HOW THE PRODUCT FUNCTIONS People would happily buy your products if you could show them how your product works and demonstrate how it makes their life easier. Only publishing high-quality product images is not sufficient to make people buy your products in today’s fiercely competitive landscape. It can solve this problem entirely. Hire experts known for creating visually captivating explainer videos covering every little detail about your product, touching potential buyers’ pain points, and demonstrating how your product can smoothly solve buyers’ challenges. An explainer video shows your product in action, eliminating most objections from the buyers’ minds. It significantly helps drive more sales than other marketing methods. HIGHER INFORMATION RETENTION RATE Visual content is known to have a high retention rate than text-based content. The best-performing explainer videos combine the right amount of compelling storytelling, stunning visuals, and audio elements to create a multisensory experience that effectively engages viewers and enhances their information retention. It presents information in a memorable and dynamic way; ensuring viewers retain the main highlights even after the video ends. This retention helps them make informed buying decisions. If you create professional-level explainer videos highlighting your product features, benefits, etc., chances are high that people will be converted.  SKYROCKET YOUR SALES WITH PROFESSIONAL EXPLAINER VIDEOS Every business wants to increase sales, but few know about the effective tools of the trade. Most successful businesses of almost all industries are currently using explainer videos to attract, nurture, and convert highly qualified potential buyers. And it’s such a highly effective marketing tool. It also allows brands to establish authority, grab potential buyers’ attention, and convince them to buy the offered product or service.  As the video marketing space starts getting dense, just any video won’t work. You need well-designed explainer videos that include storytelling, visual elements, and high-quality audio to grab peoples’ attention and present your offering as the best solution in the market. This is why Dream Light is here to help. We are one of the reputed firms that can take data-driven, results-driven approaches to make any form of video. We can help you plan, budget, and execute professionally made videos that are suitable to your business objectives. To know more approach, contact us (https://www.dlstudiony.com/contact)at the earliest.

Video marketing is everywhere, and you can’t escape it. 91% (https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf)of consumers say they want to see more video content from brands. Plus, 86% (https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2021.pdf)of businesses use video as a marketing tool. This means you’ve got a sea of competition to outshine and video marketing metrics to consider. With the increasing consumption of video content across various platforms, you need to adapt and create engaging video marketing campaigns. To make sure your video marketing efforts are effective, you need to track the right metrics.  In this blog post, we’ll show you the seven most important video marketing metrics you need to track. By tracking these metrics, you can maximize the effectiveness of your video content strategy. View Count: The Foundation of Video Marketing Metrics View count is the number of times people watched your video. It’s very basic, but it’s important. If your video has a lot of views, it means people are watching it, which is kind of the whole point. A higher view count generally indicates that your content is resonating with your target audience. There are a lot of different strategies to increase the view count of your videos. Effective strategies include: • Thumbnails • Clickbaiting • SEO It’s shocking, but the first thing that viewers actually judge is its thumbnail. So, if you want them to click on your video, try not to make your thumbnail look like it was designed by a sleep-deprived intern. Spend some time on it and use an image that’s related to your content. You can also use a little bit of clickbait to drive more views. But use it with caution, and never trick people into watching the video. If you say that you’re going to deliver a specific promise on the video, deliver it. SEO, which stands for search engine optimization, will allow your video to be found by humans. And for that, you’ve got to play nice with search engines. To improve your SEO, start by performing some keyword research. Then, sprinkle those magical words throughout your title, description, and tags. View count is the first thing you need to look at and these three strategies will help you increase it. However, you shouldn’t rely only on view count to measure your marketing effectiveness. View count alone doesn’t fully picture your video’s performance. It’s important to combine this metric with others to gain a deeper understanding of your video’s effectiveness. Video Marketing Metrics: Watch Time – True Engagement In this digital age, a person’s attention span is shorter than the attention span of a golden fish. Crazy, right? Watch time shows you how long people are actually watching your video. So, if you’re getting a lot of watch time, you’re doing something right. A high watch time indicates that your content is engaging, relevant, and holds the viewer’s attention. A great example of content that gets a lot of attention is TED Talks. That’s because they offer valuable insights in an engaging manner. Keeping an eye on these video marketing metrics allows you to identify trends in viewer engagement and adjust your content accordingly. None of us likes talking to a wall; your viewers are no exception! Great ways to get them to engage with your video is by asking questions and seeking their opinions in the comments sections. Polls, quizzes, and interactive elements are also great. Just make sure they’re actually interesting and not annoying. Click-Through Rate: Are People Doing Something After Watching? Click-through rate (CTR) is the percentage of viewers who click on a link or button in your video. A high CTR means your video is doing its job and getting people to take action. These actions can include: • Visiting your website • Subscribing to your channel • Making a purchase • Subscribing to your email list A great way to improve your CTR is by running A/B tests. A/B testing, also known as split testing, is a data-driven approach to choosing between two options. First, you need to define the goal of the test and decide what element you’re going to measure. Then, you’ll develop distinct versions of the component being tested, aka version A, and version B. Then, the platform will show each version for different people in your audience, in a randomized way. In the end, you can compare the performance of each variation, to determine which has produced better results. Video Marketing Metrics: Social Sharing You also need to keep an eye on the number of times your video gets shared on social media. Tracking the number of shares your video receives on platforms like Facebook, Twitter, LinkedIn, and other social media networks can provide insights into your content’s shareability and viral potential. You should always encourage social sharing by making it easy for viewers to share your content with a simple click. Not every video you post will become viral, but keep posting and eventually, you’ll strike gold. To increase social sharing you can also share your videos on platforms where your target audience hangs out and ask your followers to spread the word. Another form of taking advantage of social media is by partnering with the cool kids in the block – the influencers. Today, the concept of influencer marketing is becoming very famous. This form of marketing will allow you to get your videos in front of the influencer fans, and maybe some of that influencer magic will rub off on you. Conversion Rate: Turning Views Into Results Conversion rate tells you how many people took action after watching your video, like signing up for a newsletter or buying something. If this number is high, congrats – your video is making a difference. Remember that in the first metric, I told you that view count isn’t a great indicator alone.  It’s great to get an ego boost with lots of people watching your video… But what’s better than a viewer watching your video?  That’s right. A viewer who does something after watching it.  For that, make sure to always include a call-to-action (CTA) in your videos. The CTA needs to be clear, compelling, and aligned with your marketing goals. But keep in mind that you should never come across as desperate—nobody likes that. Video Engagement: Assessing Audience Interaction Video engagement is about the emotional connection your viewers have with your content. Look at likes, dislikes, comments, and playlist additions to see how people feel about your video. If they’re interacting with it, you’re on the right track. Video engagement can also offer insights and help you identify areas for improvement. For example, a low number of comments may show that your video is failing to encourage audience participation. To improve your video engagement, you need to keep an eye on your video metrics like a hawk. Use analytics tools to sleuth out how your videos are performing, and then tweak your strategy to make them better. Return on Investment: Was the Blood and Sweat Worth It? Show me the money! Finally, you need to calculate your return on investment (ROI). It’s done by comparing the cost of making and promoting your video with the money you made from it. If the numbers aren’t adding up, it’s time to get expert help. Take Your Video Marketing to the Next Level To get the most out of your video marketing efforts, it’s essential to track the right metrics. By monitoring view count, watch time, click-through rate, social sharing, conversion rate, video engagement, and return on investment, you’ll gain valuable insights into your video content’s performance. With this knowledge, you can optimize your video marketing strategy to deliver better results and increase your business profitability. If you are ready to transform your business with video marketing, we are here to help. Get in touch with us,(https://www.dlstudiony.com/contact) and we will let you know how we can help. The time to level up your video marketing is NOW!

Today, we’re going to dive into the world of video marketing for lawyers and why legal video marketing is so important. In a nutshell, “video marketing” is engaging, information-rich videos to inform and educate prospective clients to build authority in a subject area to get more case matters.  It’s a way to communicate with your audience, show off your personality, and demonstrate your expertise. Now, you might be thinking, “OK, cool. But why does this matter to me?  I get clients through word of mouth.”  In today’s business environment, with such an importance placed on the digital landscape, video marketing for law firms isn’t just a nice-to-have, it’s a must. People are consuming more online content than ever, and videos are at the heart of it.  In fact, 91% (https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf)of buyers want to see more online video content from firms.  This brings us to an important question: “Why is video marketing for law firms so critical to success?”  It’s simple. It’s all about visibility, credibility, and establishing that much-needed connection with potential clients. But don’t just take our word for it – below are all the details about legal video marketing that you need to know. Most Inspiring Video Production For Attorneys That Increase Conversion Our diverse portfolio includes clients such as Katten, Akin, Lowenstien Sandler, Debevoise, Shearman & Sterling, Dechert, Dentons, and many more. • Focusing on each firm’s business objectives first, some of the law firm video production projects have ranged from thought leadership content marketing projects to improving search engine rankings and positioning their partners as subject matter experts • Bio videos add a personal touch to bio pages as they are viewed 300% more than other pages • Educational content for blogs, client alerts, or industry reports and updates that feature the attorney’s person and expertise vs text on a page • Pro-bono videos that showcase a firm’s commitment, and experience with pro-bono matters • Recruiting videos that clearly represent a firm, culture, and workplace environment • Diversity equity, and inclusion videos that make a firm commitment to D, E&I more tangible than any other digital marketing medium available These law firm video production projects, each focused on a different communication objective that legal marketers have, represent our commitment to top-tier production standards and exceptional quality that aligns with a law firm’s professionalism. Feel free to use the forms or other contact information given below to reach us and we guarantee you the best attorney video marketing strategy that 100% works for you. Here’s how our lawyer video production services have contributed to the growth of these law firms. With the right law firm video production service, you can achieve some of the following marketing objectives – • Boost website visitor conversion rates • Elevate the perception of your firm’s success • Distinguish yourself from competitors • Heighten trust in your attorneys and firm • Enhance your firm’s overall reputation • Generate more cases through your website Video Marketing For Lawyers: Why Is It Important? First up on the docket is trust and credibility. Now, you might be thinking, “Surely, a fancy office and a wall filled with degrees is enough?”  Well, that’s only part of the story.  Today’s clients are looking for more. They want to feel a connection, understand your expertise, and trust you with their case before they’ve even stepped foot into your office. With video marketing for lawyers, you’re not just a faceless entity. You’re a real person who can provide real solutions. By sharing your knowledge, offering advice, or even giving a tour of your law firm, you create an authentic connection with potential clients.  Besides creating trust and connection, video marketing for lawyers is a great way to increase visibility when people go searching for solutions to their problems.  And by increasing your visibility online, you’re expanding your potential client base, putting your name out there in a big way.  Bottom line?  Video marketing for lawyers isn’t just the future, it’s the now. So grab your camera, start shooting, and watch as your digital footprint expands, your credibility skyrockets, and those new client inquiries start rolling in.  Now that you know why you should care about legal video marketing, let’s talk about the steps you must take to implement it.  Legal Video Marketing: Understanding Issues Your Clients Are Searching For Understanding your target audience’s issues is not just useful, it’s essential. In the legal sector, your target audience might include small businesses, families, individuals, or other legal professionals, just to name a few. When it comes to your target audience, it’s important to think in terms of the types of problems that they have that you can help them with. • What kinds of problems might they have that you can advise them? • What are their challenges when faced with these problems? • What is your expertise that can help them? • What are simple steps that they can take before they talk with you? By understanding these, you’re not just guessing what your audience might like – you’re creating video content you know they’ll love! Elements of an Effective Legal Video Marketing Strategy Now that you have a complete understanding of your audience, let’s talk about strategy! Here are some surefire ways to make your legal video marketing stand out: • Provide Advice as an Expert: Subject matter expert videos that showcase your knowledge and expertise in a specific legal field not only establish your credibility but also help potential clients understand how you can help them. • Telling a Relatable Client Story: Whether it’s about how you helped a small business navigate tricky legal waters or how you ensured justice was served, crafting compelling narratives around legal issues can pull at your audience’s heartstrings and stick in their minds. It’s a great chance to highlight those in your legal video marketing campaign! • FAQ Videos: Your audience always has questions! Addressing common legal questions in a video can be a powerful way to engage potential clients. You’re not just solving their problems – you’re showing them you care. • Testimonials: There’s power in a good story, especially when it’s told by a happy client. Client testimonials are a fantastic way to build trust, showing potential clients that you’re not just talking – you deliver. • Practice Area Marketing Videos – Showcase the head partners and leading associates in a practice area talking about some of the types of cases/matters they have worked with in the past and your philosophy for client engagement. I know you are now excited to share your knowledge and connect with your audience like never before. But you still might be asking yourself: What is the best strategy to get the most ROI out of video? Execute a Video 1st Strategy™ for a High ROI on Your Legal Marketing Videos Executing a Video 1st Strategy™ is a great way to supercharge your law firm’s content creation. We know that the struggle is real when it comes to whipping up ongoing, budget-friendly content that ticks all your marketing boxes. You’re not alone. What if you could automate a lot of parts of your content marketing process? Yes, you read it right.  A Video 1st Strategy™ allows you to automate your content creation process and achieve a great ROI. Picture this: You’ve put video marketing for lawyers in the driver‘s seat. You have a great video that perfectly ties in with your firm goals. Now, the genius part – you don’t stop there.  You take that single video and get yourself fresh, new content for your blog, email, newsletters, social media posts, and even possible press releases.  Think about, just one video deriving a full course of content. Isn’t that ROI magic? But that’s not all. A Video 1st Strategy™ is a great way to build your reputation as a thought leader, launching a new service, targeting a new sector, or revealing a new use case you’ve cracked. Plus, it’s a powerful tool to showcase your firm’s diversity, equity, inclusion, or ESG initiatives.  Measuring the Success of a Video Marketing Campaign Lights, camera, action… but wait, how do we know if your legal video marketing campaign is really working?  By looking at key metrics, that’s how. Here are your guiding stars to evaluate video performance: • View count • Watch time – total minutes  • Watch time – as a percentage of total minutes • Engagement rate • Conversion rate You’ll also need tools to track and analyze these metrics. Google Analytics, YouTube Analytics, Facebook Insights – these are just a few options. These tools provide valuable insights into how well your videos are performing and who’s watching them. Once you’ve gathered all this data, you need to use it! Always adjust your video marketing strategies based on these metrics. For example: • Loads of engagement with FAQ videos? Make more of them. • Lower view counts on LinkedIn? Maybe it’s time to try YouTube. CONCLUSION Video marketing for lawyers isn’t just a trend – it’s a powerful tool to connect with clients, showcase your expertise, and increase your online visibility. In this digital age, it’s no longer an option; it’s a necessity. If you’re still not taking advantage of video marketing, you’re living under a rock. And not to mention, giving your competitors a tremendous advantage over you.  The future of legal video marketing is bright, and it’s waiting for you.  If you’re not sure how you can get started, or which strategy will work out best with your target audience, we are here to help. Get in touch with us (https://www.dlstudiony.com/contact)today, so you can start reaching and connecting with millions of potential customers.